WORDSMITH
WORDSMITH
HSA Annual Report '16
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Who doesn't love a good theme, especially one open to so many interpretations?
In tracing the Health Sciences Authority's journey of progress for the year 2016, we came up with the concept and narrative of steps being taken towards advancement.
These scenes of growing momentum in miniature are unique to the landscapes of the four Professional Groups under HSA. Illustrated initials or drop caps provide a more approachable reading experience to this otherwise scientific and corporate report.
Art Director: Cindy Raissa
Copywriter: Jean Liew