WORDSMITH
WORDSMITH
SCDF Careers Campaign
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When saving just one life would change all others. Including yours.
To illustrate the life-changing nature of a career in saving lives, we really dialled up the crisis factor à la action movie for Singapore Civil Defence's latest recruitment campaign.
We teamed up with SCDF officers to capture critical moments of rescue, but from a casualty's point of view. This unique angle casts the officers as living embodiments of hope, courage and compassion.
...and here's a behind-the-scenes bonus for ya.
Art Directors: Reza Hardiansyah, Kaze Lim
Copywriter: Jean Liew
Talent (for pitch purposes only): Jean Liew